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Success Stories Fortune 1000 Retailer
Success Stories Fortune 1000 Retailer
Fortune 1000 Retailer Improves Public Image Headquartered in San Francisco, CA, this Fortune 1000 premier specialty retailer of cookware, home décor and tableware annually ships more than 600,000 parcels to their customers from over 500 stores located throughout the US and Canada.Mounting pressure from both customers and environmental watchdog groups over the use of peanuts and bubble-type wrap in their store shipments had created a public image dilemma: Find a cost effective packaging material that provided effective product protection for their broad line of fragile items that was also customer and environmentally friendly. Geämi Sustainable Packaging provides effective product protection and because it is paper-based, offers an environmentally friendly alternative to other oil-based packaging materials. But was Geämi the answer? To find out, the company began a six month trial in their Chicago area stores.  During the trial, customers and employess alike lauded the superior "look" of Geämi in both shipping and gift boxes. Also as a sustainable packaging material, Geämi fit perfectly into the company's broader environmentally responsible inititiatives. Most importantly, analysis showed that Geämi was not only a cost effective alternative when compared to other materials being used, but had also reduced damages in shipments from the stores participating in the trial.Proving to be a viable solution to the company's image problems, the Geämi Sustainable Packaging System was rolled out in over 450 stores representing two of the company's highest profile retail concepts - becoming the only protective packaging material used in customer shipments. 
To evaluate the program, the company conducted a survey designed to measure customer satisfaction with the new packaging material used in orders shipped from their stores. Of those responding, over 88% rated the overall appearance of the packages using Geämi as "Exceptional". Customer comments included:"Beautifully wrapped in packing material. I'm sincerely pleased." "I have never seen anything packed so special." "I congratulate you! I wish more businesses were as concerned as you and used recyclcable packaging." "Box was severely dented on both ends-inside was nicely packed and perfect." |
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Customer Showcase
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European Soaps, Ltd. “Our customers have never called to complain about Geämi, but rather they call to find out where to get it!” Gary Anderson, Operations Manager |
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